Binghamton University Brand Guide
To become the premier public university of the 21st century, Binghamton University must claim its space among an elite set of competing institutions by positioning itself as a viable and strategically distinct choice.
Creating and maintaining a strong University brand is one way we accomplish this. Our brand is a promise of educational excellence, a way for us to connect emotionally with our audience and a means to creating lifelong relationships with our stakeholders. Our brand is also an organizing principle that informs decision-making at every level.
Given the competitive environment of higher education, it is essential that Binghamton express a single, compelling voice in all we do. Maintaining a clear, unified brand identity, both within the University community and beyond, is critical to our success.
The guidelines presented here will help you achieve this consistency. They refer primarily to print projects since our website uses a template-based content-management system.
The logo is the most visible element in the University's identity system. It was crafted to be distinctive, memorable, readable and easily adapted for use in a wide range of media. The logo is shown on the right in the University's green (Pantone 342).
Never recreate, alter or distort the Binghamton University logo in any way. The logo should be prominent on the cover or back page of all printed marketing collateral.
A brand architecture system composed of the department or school name locked up with the University logo (examples are shown below) was created for Binghamton's schools and major units, which allows for a three-line, two-line and one-line name. Horizontal and vertical versions of these logos were created for each college/school and major unit. If a new logo needs to be created under this brand architecture, contact the Office of Creative Services.
Clear Space Required Around Logo
Allowing sufficient clear space around the University's logo keeps it free from distracting text, imagery or other graphic elements. The image below shows how the height of the letter "B" in the logo defines the minimum clear space required around the logo. This minimum clear space should also be applied to ensure sufficient space between the Binghamton logo and the edge of any format, such as an advertisement.
The University's color is Pantone 342, a deep green that must be a prominent and integral part of all University communications produced in color. Equivalents for Pantone 342 are provided in the column on the right for 4-color process, RGB and Web applications.
Helvetica Neue is the primary Binghamton brand typeface used on all collateral materials.
- For headlines and callout areas, use Helvetica Neue Bold Condensed or Helvetica Neue Bold
- For body copy, use Helvetica Neue or Helvetica Neue Condensed
- Use Arial in place of Helvetica Neue in applications where Helvetica Neue is not available
Classical Garamond is the secondary typeface used at Binghamton. It is a good choice when a serif font is desired, when a more traditional look is appropriate and for lengthy text documents.
Examples of Helvetica Neue 55 Roman, Helvetica Bold Condensed and Adobe Garamond Regular are shown in the column on the right.
To reflect our commitment to excellence, the University restricts the use of photographs in print projects to photos that are taken professionally, primarily by the University's photographer. Learn more about University photography services.
CONTACT UNIVERSITY COMMUNICATIONS AND MARKETING
The information provided on this page was developed by University Communications and Marketing. To contact a member of the staff, visit our contact us page.
SUBMIT A Project REQUEST
TO CREATIVE SERVICES
(Binghamton University faculty and staff only)
Examples and Downloads
If you require a format not provided below, contact the Office of Creative Services.
University Color is Pantone 342
- 4-color: 100C, 69Y, 43K
- RGB:0R, 106G, 77B
- Web: 005A43
Helvetica Neue 55 Roman
Helvetica Neue 77 Bold Condensed
Adobe Garamond Regular