Communications and Marketing

Typography

Typography is an important element in the University’s brand identity system, and we have made the following type selections to best represent the University’s voice and to maintain a consistent tone throughout various communications. View a portfolio of Binghamton University branded materials.

Primary Fonts

  • Chronicle (serif): may be used for body text or headlines, available at typography.com

    Gotham font sample
  • Gotham (sans serif): may be used for body text or headlines, available at typography.com

    Gotham font sample
  • Museo/Museo Slab 500, 700 and 900 (serif): use only for headlines, available in the Adobe Creative Cloud Typekit or can be purchased at fonts.com

    Gotham font sample

Substitute Fonts

*Use only when Chronicle, Gotham or Museo are unavailable:
  • Helvetica (sans serif)
  • Garamond (serif)

Last Updated: 3/1/17