We have consolidated all of our University news sources into one location called BingUNews. Inside stories published through 2016 will remain available here. Stories published in 2017 and later will be found at BingUNews. Enjoy!
VP for Advancement outlines division’s goals
April 21, 2016Tweet
The strategic goals for the Office of Development include becoming a $16 million annual program by 2019-20 and positioning Binghamton University for a third comprehensive campaign, Vice President for Advancement Jim Broschart told the University Council during its April 15 meeting.
Broschart also emphasized the importance of building a culture of philanthropy at Binghamton University and fostering a “give-back” attitude.
“We can have the best strategy and the best tactics, but if we don’t have a culture where we are talking to students and engaging young alumni, we won’t get there,” he said.
Broschart provided the Division of Advancement’s annual update to University Council members. The key word for the division, which includes both the Office of Development and the Alumni Engagement Office, is “momentum,” he said.
“When I spoke to you in May 2015, we were in a good place,” Broschart said. “It’s clear that we are in a better place going forward this year. That’s in line with the momentum that the rest of the institution reflects.”
Short-term goals for the Alumni Engagement Office include increasing the number of alumni volunteers; increasing alumni attendance at campus events; increasing registered attendance at Homecoming; and creating events at the new Alumni Center.
The latter is already a success. The office had set a goal of 18 events for 2015-16; by mid-year, 21 events had taken place.
“It’s a fantastic facility,” Broschart said of the center in Old O’Connor Hall. “It’s a place that alumni can call home.”
Broschart told the council members that the division will strengthen its fund-raising program by becoming a $16 million program by 2020. The division’s cash and new commitments now amount to more than $8.2 million annually.
“To get to $16 million by 2020, we have to strengthen the Principal Gifts Program,” he said. “These are the largest gifts to the University – gifts that involve the president.”
Other keys to reaching the goal include investing in more major gifts officers; involving more volunteers; and meeting with President Harvey Stenger to discuss prospect strategies.
The second strategic goal –—comprehensive-campaign readiness –—will focus on things such as volunteers; talent retention and mentoring; partnerships; creating a delightful donor experience; and the continued growth of The Binghamton Fund, Broschart said.
Broschart added that donors have already made the past year a success, pointing to giving such as Dr. Bai Lee’s contribution to athletics; Anne Hubbard’s contribution toward a geriatric health center in Johnson City; and an anonymous donation to the Southern Tier High Technology Incubator.
“It’s been a great year,” Broschart said. “We’ve had wonderful gifts that have been meaningful and impactful. Most importantly, they are symbolic and they inspire other donors.”