SP4.4: Increasing the Consistency and Visibility of our Brand at the Campus, Regional, National and International Level
This project aims to build an integrated marketing system into the campus culture and then share the message of what our brand stands for throughout the world. The campus will sport a standardized appearance among all the schools and departmental units. Consistent branding will allow a more efficient communications strategy that supports high-priority, strategic objectives and ensures that one message is being spread throughout the world. Several task forces have been formed to ensure that the entire University is on board with this mission.
Goals advanced under this project:
- Become a Nationally Recognized University for Outstanding Doctoral Education.
- Enhance the University’s economic, social and cultural impact through engagement from the local to the global level
- Enhance diversity of the student population at both undergraduate and graduate levels.
- Enhance diversity of the faculty, staff, and administration of the university.
Indicators of success for these goals are:
- The number of applications received for undergraduate admissions.
- Prospective student inquires
- Prospective students visiting campus
- Total number of donors
- Total number of dollars from donations
Milestones completed since last progress report:
- The number of applications rose to record levels (30,168) in 2015.
- Prospective student inquires rose 5% in 2014.
- Prospective students visiting campus has increased.
- Total number of donors increased 2% in FY 14/15.
- Total number of dollars from donations increased 18% in FY 14/15.
- A new graphic identity system is in place for the university.
- A 110 banners placed on campus light poles with logo.
- A new icon (the B) has been rolled out to campus.
- Media buy of radio ads on WAMC (NPR station in the Hudson valley region) has been running for 16 months.
- Media buy of radio ads on WYNC (NPR station in New York City) began in early September 2014.
- A total of 19 ads have run in our Chronicle of Higher Education ad campaign since 2013.
- Large email campaign to 100,000 prospective students began in August 2014.
- An email and print campaign to 12,000 high school guidance counselors was rolled out in September 2014.
- Media Buy of radio ads on WAMU (NPR station in Washington DC) scheduled to begin in October 2015.
Last Updated: 9/12/14