President's Report Masthead
September 30, 2012

Goals and Objectives 2012-2013

1. Position the Division of External Affairs as the University’s advancement resource.
    •  Strengthen advancement partnerships with Schools, Athletics, Research, and other academic units.
    •  Continue to foster a supportive staff environment within the Division of External Affairs that values all individuals and provides professional development opportunities.
    •  Evaluate “lessons learned” from Bold.Brilliant.Binghamton—The Campaign for Binghamton University to strengthen future fundraising.

2. Support Binghamton as the “Premier Public” with external constituents and advance the University’s strategic direction.
    •  Strengthen University-wide opportunities to engage volunteers and donors.
    •  Introduce the President to additional national audiences.
    •  Utilize Vice Presidents, Deans, and other University leaders in advancement programs.

3. Involve external constituents in the life of the university, matching their interests with university needs and priorities.
    •  Enhance all communications platforms to further promote awareness of the University.
        •  Expand the web presence on all mobile applications.
        •  Apply best-practices in social media for increased involvement with the University.
        •  Improve national media stories placement.
    •  Create more student-alumni programs that will prepare undergraduates to be engaged, life-long alumni.
        •  Increase the number of alumni speakers on campus.
        •  Execute one to two class-year-specific engagement initiatives.
        •  Plan and lead a successful Alumni Leaders Conference (April 2013).
        •  Increase by at least 5% the total number of tracked alumni in core volunteer activities such as Liberal Arts to Careers Externship (LACE), Alumni Admissions Volunteers, Career Networking, and chapter programs.
    •  Support the Foundation Board of Directors in a self-assessment of their mission and connection to the University.

4. Enhance a culture of philanthropy for the University, across campus and with external communities.
    •  Support a shared vision for the future of the University through philanthropy.
    •  Create a renewed comprehensive prospect pipeline that includes individuals, corporations, and foundations for future fundraising activities.
    •  Initiate the Foundation Board of Directors Principal and Major Gifts Committee to foster new relationships through volunteer peer-to-peer connections.
    •  Utilize The Binghamton Fund and Leadership Giving to broaden our base of support.
    •  Host a successful Campaign Celebration event and Campaign donor recognition display.