Communications and Marketing initiatives
Communications and Marketing, which moved from the former Division of External Affairs to the Division of Academic Affairs in July 2013, is comprised of three offices: Communications, Media and Public Relations, and Creative Services.
Communications is responsible for Inside, Dateline, B-line, the Binghamton University Magazine, emergency communications and a great deal of behind-the-scenes writing and editing.
Media and Public Relations oversees all media work including issues management, as well as social media, videography and photography.
Creative Services includes work on all print publications and the University’s Web presence.
Hovancik assumes new position
Gerald Hovancik Jr. has been promoted to Director of Communications in the Office of Communications and Marketing at Binghamton University, State University of New York, effective immediately.
In his expanded role, Hovancik will work on high-priority campus initiatives and create a more efficient structure to deliver services in creative communications, Web development and marketing. He will oversee the current Office of Creative Services.
During his tenure with the University, Hovancik has worked on high-profile, award-winning projects, including the redesign of binghamton.edu and the redesign of bubearcats.com. He is also the campus-wide content management system (OmniUpdate) administrator, providing training and support to campus.
Hovancik earned a bachelor’s degree from the State University of New York at New Paltz in 1999. He joined the Office of Communications and Marketing in 2008, as Web producer/developer. Prior to joining the University, Hovancik served as an adjunct instructor within the Business Technology Department at SUNY Broome, graphic designer at NBT Bank and graphic designer at Security Mutual Life Insurance Company of New York.
Media and public relations
A number of Binghamton University faculty were featured in national media outlets in the first quarter of 2014, including:
• Professor of Psychology Matthew Johnson on “The Great Mom and Dad Experiment,” featured in the Christian Science Monitor, Chronicle of Higher Education, Washington Post, and many other publications
• Professor of Anthropology Douglas Holmes on “How the Fed Learned to Talk,” an op-ed piece in The New York Times Sunday Review, February 1, 2014.
• Associate Professor of Management William Spangler on “Computer Program Can Spot Narcissistic Execs,” featured by Mashable
• Professor of Psychology Patricia Di Lorezno on “What does water taste like?” in Popular Science
• Professor of Psychology Brandon Gibb on seasonal depression, featured on the WX channel
• Distinguished Professor of History Thomas Dublin on “Women at Work,” featured in the Boston Globe
Top news releases distributed locally and via national newswire service in the first quarter of 2014 included faculty focused as well as general campus stories. Some of those that garnered high levels of media interest and resulted in numerous media “hits” were:
• Governor supports Binghamton University School of Pharmaceutical Sciences and Pharmacy
• 20 by 2020: President Harvey Stenger/4-1-1 Program
• “Cake Boss” Star Buddy Valastro on location at Binghamton University
• NYSEG grants aid campus projects at Binghamton
• Binghamton University professor named to Atlantic Council: Ricardo René Larémont
• Binghamton University vice president for research named IEEE fellow: Bahgat Sammakia
• Binghamton University MarketPlace opens for spring semester following $8-million renovation
• Binghamton University professor examines President Obama’s national image: Dinesh Sharma
• Binghamton School of Nursing faculty member helps Rwandan midwives: Karen Feltham
• Classic Rod Serling “Twilight Zone” episodes brought to the stage in his hometown: Theatre Department
Several Binghamton social media accounts are reaching record marks and further establishing each as the largest in the SUNY system.
The new Binghamton University LinkedIn brand page has passed the 55,000 mark
Binghamton’s Instagram following passed the 3,000 mark
We have launched a new feature titled #FridayFaces which highlights a unique individual every Friday using our social media channels.
Jimmy Fallon, Lady Gaga and yours truly, Binghamton University, are finalists in this year’s Shorty Awards! Binghamton has earned a reputation as one of the ‘most social media-savvy schools’ in the country! Winner will be announced April 7, in New York City. Go Binghamton!
Communications and Marketing staff provided strong support for the fourth annual TEDxBinghamtonUniversity conference, held Sunday, March 30, in front of a sold-out Osterhout Concert Theater. In addition to helping publicize the event through Dateline, B-line and Inside, the marketing materials were all designed and created by Communications and Marketing staff.
• Logo: David Skyrca
• Posters and programs: Julia (Jules) Forrest
• Website: Gerald Hovancik
Read about the TEDx conference in Inside