KALPESH DESAI

Professor
Area: Marketing
Office: AA-212
Office Phone: (607) 777-2306
Fax: (607) 777-4422
Email: kdesai@binghamton.edu

Ph.D., University of Texas at Austin
MBA, Jamnalal Bajaj Institute of Management Studies, Bombay, India


 

 

 

 

 

 

 

 

 

Kalpesh Desai

See Prof. Desai's CV

Research Interests

Theoretical:
Self-Regulation
Social Comparison
Time versus Money
Spatial Influences
Categorization

Substantive:
Branding
Network Externality
Retailing Issues (including choice of grocery products)

Scanner Data Projects:
I leverage the choice data at SUNY-Buffalo in two ways: i) For field studies in
behavioral projects; ii) In an out-of-box approach, I initiate projects with choice modelers. I define
the research problem and use behavioral theories to develop hypotheses which modelers test with
scanner data and at times, by marrying it with consumers' perceptions and attitude data collected
through surveys.

 

Teaching Interests

Consumer Behavior
Strategic Brand and Product Management
International Marketing
Advertising and Promotion
Principles of Marketing

Last Updated: 1/15/14