Doctoral Program: 
Marketing Concentration 

Coordinator for Marketing: Prof. Manoj Agarwal

The marketing faculty has a wide range of research interests, both in the quantitative and behavioral aspects of marketing and across functional areas and disciplines. Some of the current research interests include studying the marketing/finance interface, branding and innovation adoption, consumer judgment and decision making, relationship marketing and strategic alliances among firms, competitive marketing strategy with standard competition and network effects, and memory and categorization effects on consumer behavior. We expect our doctoral students to develop independent research skills and therefore emphasize strong quantitative orientations and adequate training in experimental design and analysis. In their major area, students take seminars in Judgment and Decision Making, Consumer Choice Models, Consumer Behavior, Empirical Marketing Models, and Managing Inter-Firm Relationships. In their minor area, students are free to design their minor to complement their major field of study, and these are typically in areas outside of marketing such as Leadership, Econometrics, and Experimental Methods. Our students, therefore, take several courses outside of marketing, typically in Leadership, Economics (Econometrics), Psychology (Social Psychology, Experimental Design and Analysis), and Finance.

The marketing faculty are well-published and their work has appeared in leading journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, and Journal of Consumer Psychology. They have also published in leading journals outside of marketing, such as Product and Operations Management and Organizational Behavior and Human Decision Processes.

 


Typical Schedule for Marketing Ph.D. students:

Year 1:

First semester: Research Methods I, Seminar in Marketing (Current Topics), Teaching Pedagogy, Minor Coursework and Advanced Quantitative Courses (e.g., Leadership, Econometrics, Experimental Design and Analysis)

Second semester: Research Methods II, Seminar in Marketing (Consumer Behavior I: Judgment and Decision Making), Minor Coursework and Advanced Quantitative Courses (e.g., Leadership, Econometrics, Experimental Design and Analysis)

Year 2:

First semester: Seminar in Marketing (Models and Methods I: Discrete Choice Models), Seminar in Marketing (Managing Inter-firm Relationships), Minor Coursework and Advanced Quantitative Courses (e.g., Leadership, Econometrics, Experimental Design and Analysis)

Second semester: Seminar in Marketing (Models and Methods II: Empirical Marketing Models), Seminar in Marketing (Consumer Behavior II), Minor Coursework and Advanced Quantitative Courses (e.g., Leadership, Econometrics, Experimental Design and Analysis)

Year 3:

Comprehensive Exams, Dissertation Proposal

Year 4:

Dissertation Research

 

 

 

Marketing Faculty

MANOJ K. AGARWAL, Ph.D., State University of New York at Buffalo, Professor
Research interests: Marketing and finance interface, branding and brand equity, product diffusion, marketing and interface design

GEORGE S. BOBINSKI, Jr., Ph.D., Indiana University, Associate Dean
Research interests: Advertising, consumer behavior, individual and group decision making

SUBIMAL CHATTERJEE, Ph.D., University of Pittsburgh, Professor
Research interests: Economic psychology of consumer behavior, judgment and decision-making

DEBI P. MISHRA, Ph.D., Case Western Reserve University, Associate Professor
Research interests: Distribution systems, strategic partnerships, marketing strategy, research methodology

CHANG HEE PARK, Ph.D., Cornell University, Assistant Professor
Research interests: Customer relationship management, e-commerce, marketing-operations interfaces, probability models

GLENN PITMAN, Ph.D., Pennsylvania State University, Professor
Research interests: Marketing strategy, advertising and sales management

QI WANG, Ph.D., University of Florida, Assistant Professor
Research interests: Standards competition and network effects, corporate sustainability, emerging globalization, product and business innovation



Marketing Doctoral Students

Gizem Atav

JungHwa Hong

Jennifer Lee

Chien-Wei Lin

Zecong Ma

Yilong Zheng

Last Updated: 8/7/14