Media and public relations activities
Media
Numerous national broadcast and print outlets highlighted Binghamton University in recent months. FOX News, CNN, Health Magazine and National Geographic are just a few of the outlets that showcased Binghamton faculty to millions of viewers, readers and listeners.
British Broadcasting Corporation (BBC). Listenership: 15.5 million
“Ten sinister parasites that control their hosts’ minds”
Features Chris Reiber, chair and associate professor of anthropology.
The New York Times. Circulation: 1.8 million, including 1.1 million digital
“Free Throw Distraction: The Best Fans in the N.C.A.A.”
Mentions America East: Binghamton University, change in opponents’ free throw percentage relative to home games -2.2.
Fox Business. Viewership: 79.9 million digital.
“New York Town Threatens to Secede Over Cuomo’s Fracking Ban”
Features Thomas Sinclair, associate professor of public administration.
Fox Business. Viewership: 79.9 million digital.
“Can towns legally secede from NY over fracking ban”
Features Thomas Sinclair, associate professor of public administration.
Fox Business. Viewership: 79.9 million digital.
“How much of a risk is fracking to the environment?”
Features Thomas Sinclair, associate professor of public administration.
The Wall Street Journal. Circulation: 2.3 million daily, including 900,000 digital.
“Are Prestigious Private Colleges Worth the Cost?”
Binghamton University listed as one of the “Best Public Universities for Returns on Investment,” with an annual ROI of 8.4 percent.
The New York Times. Circulation: 1.8 million, including 1.1 million digital
”If You Think Your Boss is Horrible, You’re Probably Right”
Features Seth Spain, assistant professor of management .
CNN Live. Viewership: 5.82 million.
Interview with Ricardo Larémont on Boko Haram
Features Ricardo Larémont, professor of political science and sociology.
Capital New York. Viewership: N/A
“SUNY professor indexes pharma companies’ impact”
Features Nicole Hassoun, associate professor of philosophy.
Marketplace.com. Viewership: N/A
“New effort ranks drugmakers by impact”
Features Nicole Hassoun, associate professor of philosophy.
Live Kelly & Michael/ABC News
The Today Show/NBC News
The New York Times
The New York Post
VH1
Interview with Golden Globe winner Hugh Grant to discuss the film “The Rewrite.”
Hugh Grant mentions Binghamton University. Movie scenes shot on Binghamton University campus and locally.
The Chronicle of Higher Education. Circulation: 1.3 million
“The Evolution of Altruism”
Features David Sloan Wilson, distinguished professor of biological sciences and anthropology.
MLB.com.
“Always wondered how fast a pitch would be on the moon? Wonder no more”
Features Stephen Levy, assistant professor of physics.
American Public Media, The Writer’s Almanac. Listenership: 18 million
“Driving into Our New Lives”
Written by Maria Mazziotti Gillan, professor of English, general literature and rhetoric.
The Albany Business Journal. Circulation: 211,659
“The Best Public Colleges in New York”
Highlights that Binghamton University is the top public four-year college in New York.
Yahoo! Health.
“How To Become a Morning Person”
Features Meredith Coles, associate professor of psychology, and Jacob Nota, graduate student.
Diverse Issues in Higher Education. Circulation: 165,000
“Experience Leads Palmer to Study Black Males in Higher Ed”
Features Robert T. Palmer, associate professor of student affairs administration.
Men’s Health. Circulation: 1.9 million
“Here’s Yet Another Good Reason to Go to Bed Early Tonight”
Features Meredith Coles, associate professor of psychology, and Jacob Nota, graduate student.
National Geographic. Circulation: 6.8 million
“Why Do Dogs Watch and React to TV?”
Features George Catalano, professor of biomedical engineering.
The Wall Street Journal. Circulation: 2.3 million daily, including 900,000 digital.
“A New Index Measures Impact Pharma Has on Infectious Diseases”
Features Nicole Hassoun, associate professor of philosophy professor.
Ask a Scientist columns
Twelve “Ask a Scientist” columns were published in the Press & Sun Bulletin throughout the quarter. Faculty, staff and graduate students from across various schools and departments at Binghamton contributed answers to questions ranging from Why people cry? to Would a baseball pitch faster on the Earth or moon?
Social Media
The University experienced increased engagement on its social media accounts by interacting with users and sharing an eclectic mix of content, including striking photos from University photographer Jonathan Cohen and photographer intern Jonathan King; compelling videos from video producer Andrew Hatling; eye-popping graphics from graphic designer Katherine Honas; breaking news stories; repurposed content from University publications; spotlights on faculty, students and alumni; and University rankings.
The University had a record-breaking reach on Facebook, with a post on “The Rewrite’ exceeding 214,700 impressions. It also saw a steady increase in engagement on LinkedIn, with one ranking post receiving over 30,000 impressions. During the quarter, the University surpassed 38,000 followers on Facebook, 7,000 followers on Instagram and 65,000 followers on LinkedIn. To connect with the school’s key demographic, the University launched its official Snapchat account, an effort spearheaded by intern Shavonna Hinton.
Blog
The Binghamton University Blog continued to churn out engaging blog posts. “Poll: Why students choose Binghamton University,” a photo-driven post highlighting the reasons why students chose Binghamton, had a reach of over 114,700 on Facebook.
Other posts published this quarter include:
• “20 Things that wouldn’t exist at Binghamton without your support”
• “10 Facts about Binghamton research that might surprise you”
• “6 Sweet ways to spend Valentine’s Day in Binghamton”
Video
• We launched the weekly “Beyond the Classroom” faculty series – which showcases the hobbies, passions and interests of star faculty members on campus.
• Our entry in the #OurHouseRules video contest hosted through the America East Conference took first place – showing that Our House truly is the best in the conference!
• We released three videos exploring the new Freshman Research Immersion (FRI) program.
• We released a series of videos showcasing ”The Rewrite” premiere on campus - from the hype around ticket sales to Hugh Grant’s speech to students.
• And our student interns put together multiple great episodes of The Binghamton Buzz – ranging from Valentine’s Day with Baxter to warming up students with cocoa and a cappella.
Photography
Jonathan Cohen and student photographer Jonathan King kept busy taking photos of “The Rewrite,” TEDx, Spike Lee, Nikki Giovanni, the America East Women’s Basketball tournament, and providing images for Watson Review, Confluence, Harpur Perspective, Inside, Binghamton University Magazine and Daily Photo.
High-profile University/President Harvey Stenger activities
REDC 2015
The Regional Economic Development Council held two meetings since the start of the new year. The first meeting, co-chaired by President Harvey Stenger on Jan. 28, reviewed the “win” experienced by the Southern Tier, which was announced in December 2014. And REDC received a progress report and learned what projects would be impacted because of that win. The $1.5 B Upstate Revitalization “competition” announced by Gov. Andrew Cuomo only two weeks prior to this meeting was discussed. The second meeting was held on March 9, when the group continued discussion of its strategy for the $1.5 B competition and the entire REDC received an update on the progress of the projects that were moving forward as a result of rounds 1-4 of the REDC funding process.
Chamber Economic Forecast Breakfast
On Jan. 20, President Stenger was one of two main speakers the Greater Binghamton Chamber of Commerce Annual Economic Forecast Breakfast. A representative from M & T Bank presented the region’s forecast before Stenger focused on the University’s economic impact on the immediate community as well as all of New York state. Stenger also highlighted some of the University’s recent advances, including groundbreakings for the Southern Tier High Technology Incubator in downtown Binghamton and the new Smart Energy Research and Development Facility at the University’s Innovative Technologies Complex, as well as the proposed Binghamton University School of Pharmacy and Pharmaceutical Sciences to be located in Johnson City, N.Y.
“The Rewrite”
Over 1,200 faculty, staff, students, alumni and community members attended Binghamton University’s on-campus special screening of the movie, “The Rewrite,” set at the University, with feature visits from director and alumnus Marc Lawrence ’81, as well as the film’s lead actor, Hugh Grant. A limited number of tickets were available to the campus and the general public on a first-come, first-served basis. The special screening took place at 3 p.m. Sunday, Feb. 8, at the Anderson Center’s Osterhout Concert Theater, just days before its national release on Feb. 13. Lawrence and Grant also took part in a question-and-answer panel discussion.
Read the Q & A with Marc Lawrence ‘81 and Hugh Grant in Inside
Binghamton University Day at the Mall: Feb. 21
Hundreds of University staff, students and faculty participated in University Day at the Mall this year. We know we had at least 350 children/adults – mostly children – directly participate in the day because we gave out that many “passports.” But that number doesn’t include all of the parents and adults who brought children to the mall and accompanied them as they participated in the activities. It was a successful day that garnered both public participation and media coverage by at least three television stations.
Advocacy Day 2015
While it was a scaled-down version of our previous Advocacy Day efforts, the University did have a presence in Albany on March 3. Darcy Fauci, federal relations director, and two student interns traveled to the Capitol and Legislative Office Building in Albany to deliver a new brochure titled “20 things you should know about Binghamton University.” They visited every legislator’s office that day – more than 200 in all.