Typography is an important element in the University’s brand identity system, and we have made the following type selections to best represent the University’s voice and to maintain a consistent tone throughout various communications. View a portfolio of Binghamton University branded materials.
Primary Fonts
- Chronicle (serif): may be used for body text or headlines, available at typography.com
- Gotham (sans serif): may be used for body text or headlines, available at typography.com
- Museo/Museo Slab 500, 700 and 900 (serif): use only for headlines, available in the
Adobe Creative Cloud Typekit or can be purchased at fonts.com
Substitute Fonts
*Use only when Chronicle, Gotham or Museo are unavailable:- Helvetica (sans serif)
- Garamond (serif)
