BINGHAMTON, NY – A discussion titled, “How to Market Your Brand,” will be the topic at the next Binghamton University Small Business Development Center’s Women Business Owners (WBO) roundtable, at 7:30 a.m. Wednesday, Oct. 24, at the Holiday Inn Express and Suites, 3615 Vestal Parkway East, Vestal, located behind the Plaza Diner.

Sherita Searcy, brand manager with the Trifecta Group, a consulting company that defines new ways to reach untapped audiences in an increasingly diverse marketplace, will speak about market branding. Learn how to identify, create, build and reinforce a company’s brand.

Searcy has over 16 years experience working with entertainment companies, non-profits, and small business owners, helping them navigate through changes in their niche markets. She is also a life/business coach, professional speaker and former journalist.

The roundtable costs $15 per person, payable at the door and includes a full breakfast. Attendees are encouraged to bring business cards and brochures to share. Advance registration is required.  Call Binghamton University’s Small Business Development Center at (607) 777-4024 or
e-mail SBDC@binghamton.edu to register.