Chang Hee Park Associate Professor School of Management cpark@binghamton.edu AA 276 EducationBS, KAISTMS, Stanford UniversityMS, PhD, Cornell UniversityResearch InterestsCustomer AnalyticsDigital MarketingProbability ModelsTeaching InterestsData Driven MarketingMarketing ResearchMarketing ModelsResearch ProfileGoogle ScholarRelated News StoriesMobile coupons can increase revenue both during and after a promotionYou might be paying too much for ads on Google, Bing Curriculum Vitae Curriculum Vitae School of ManagementAboutUndergraduateGraduateNewsCareer ServicesStudent ResourcesFacultyBass Center for Leadership StudiesResearch Seminars & WorkshopsFaculty Support ResourcesAlumni
Chang Hee Park Associate Professor School of Management cpark@binghamton.edu AA 276 EducationBS, KAISTMS, Stanford UniversityMS, PhD, Cornell UniversityResearch InterestsCustomer AnalyticsDigital MarketingProbability ModelsTeaching InterestsData Driven MarketingMarketing ResearchMarketing ModelsResearch ProfileGoogle ScholarRelated News StoriesMobile coupons can increase revenue both during and after a promotionYou might be paying too much for ads on Google, Bing