Our Faculty

Education

• BA, Shanghai International Studies University
• MBA, MS, West Virginia University
• PhD, University of Pittsburgh

Research Interests

• Sharing economy
• Access-based consumption
• Brand ethicality and sustainability
• Consumer wellbeing

Teaching Interests

• Consumer behavior
• Judgment and decision-making
• Social media marketing
• Brand management
• Corporate social responsibility

Research Profile

• Google Scholar

Related News Stories

• Not sure about vaccines? Message framing makes a difference, new research reveals