Yang (Jenny) Guo
Assistant Professor of Marketing
School of Management
Education
- BA, Shanghai International Studies University
- MBA, MS, West Virginia University
- PhD, University of Pittsburgh
Research Interests
- Sharing economy
- Access-based consumption
- Brand ethicality and sustainability
- Consumer wellbeing
Teaching Interests
- Consumer behavior
- Judgment and decision-making
- Social media marketing
- Brand management
- Corporate social responsibility
