Faster computing powers have made it possible for organizations to transform their massive amounts of data into information and apply advanced analytics methods to problems that were impossible to solve even ten years ago. Business analytics uses data, statistical and quantitative analysis, programming, predictive modeling, and optimization to make businesses work better and provide them with competitive advantage.
A concentration in Business Analytics will prepare you to use data, statistical and quantitative analysis, programming, predictive modeling, and optimization techniques to help business work more efficiently and effectively, and to provide them with a strategic competitive advantage.
Requirements to Declare Concentration
As of Fall 2024, earning 56 credits, a minimum cumulative GPA of 3.5 and a B- or better in CQS 312 is a prerequisite for declaring the concentration. Prior to Fall 2024, earning 56 credits, a minimum cumulative GPA of 3.5 and receiving an A- or better in CQS 311 was a prerequisite for declaring the concentration.
Concentration Requirements
As of Fall 2024, in addition to the standard curriculum for the BSBA degree, students wishing to fulfill a concentration in Business Analytics are required to complete a total of five courses (specified below). At graduation you must have a combined GPA of 2.7 or higher in your Business Analytics concentration courses to be awarded the concentration. Only courses taken at Binghamton University or as part of a study abroad program will count towards a concentration GPA.
Coursework
The schedule of course offerings is available in the official Binghamton University Schedule of Classes on BU Brain.
Descriptions of courses are listed in the Binghamton University Academic Guide and course descriptions for the upcoming semester are available on BU Brain.
Contact Undergraduate Academic Advising for the most updated list of core courses and electives, as well as required pre-requisites.
Required Courses (5 total/4 if enrolled in SOM prior to Fall 2024)
Complete all of the following:
- SCM 360 - SpreadsheetModeling&Dec Making
- MIS 325 - Essentials of Programming
- SCM 460 - Bus Intelligence & Analytics
Electives
Select two of the following (select only one if enrolled in SOM prior to Fall 2024):
- MKTG 441 - Customer Analytics
- MKTG 475 - Data Driven Marketing
- MKTG 480F - Special Topics
- MIS 480F - IT for Business Analytics
- MIS 480H - Web Mining/Soc Netwk Analysis
- MIS 480J - Intro to Machine Learning
- MIS 480L - Data Science Project
- MKTG 480N - Digital Analytics
- MKTG 480R - Data Mining Techniques in MKTG
- SCM 365 - Supply Chain Management
- SCM 465 - Managing Healthcare Operations
